Newspaper circulation and readership

Newspaper's circulation: is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulationis not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader.
Newspaper readership: is the people who read or are thought to read a particular newspaper.

When looking at and comparing the previous information there is some information which particularly makes certain newspapers stand out from others, such as; (these key features are highlighted)

• The sun has the highest print circulation and print readership, whereas the guardian has the lowest in both of these.
• The daily mail has the highest online circulation and readership and the times has the lowest. This gives a slight indication on the age range of people who read either the daily mail or the times.
•  The social media circulation/readership varies based on which social networking site it is. if you look at Facebook you can see that the daily mail is the most popular with the highest score, and the times is the lowest suggestion that they are very print out based. The guardian is the highest for both twitter and Instagram and the daily express is the lowest. Again this shows the sort of age and social class of the readers.
• The telegraph has the largest amount of older readers with is expected when looking at other stats for this newspaper. The independent has the lowest number folder readers suggesting that this paper is aimed at a younger audience.