Introduction to Radio

Radio 1 breakfast show lesson 1 from Great Baddow High School Media

Notes:

• 90%  of adults still tune into radio stations on a weekly basis.
• Live radio 71%, 16-24 29%.
• Personal digital audio 26%, streaming services 25%.
• 2015 40%+ of all reported radio listening was via a digital device.
• A second national DAB can be transmitted was switched on in March 2016 which brings 15 unique radio services.

Radio 1 is different because it helps it to introduce new music such as K-pop (BTS).

• Social media; twitter, internet helps to keep it alive. The webcam on BBC radio 1 helps keep the 16-24 target audience.
• Must inform, entertain and educate.
• Rajar- how they control market and audiences.
• OFCOM- regulation board.