The Big issue
'hand up not a hand out' 'We are a social business not a charity'
- Media language is camera, editing, sound, mise en scene (CLAMPS)
- Social, cultural and political contexts.
- Need to know 2 front covers of the big issue.
- Alternative to mainstream
- Talk about:
-Typography
-Camera
-Props
-Lighting
-Makeup
-Clothing
Vocabulary;
- Niche audience- narrow group of readers with a particular interest
- Mass audience- readership on a large scale
- Masthead- the title of the magazine
- Puff- a story that is given prominence on cover
- Coverstar- 'star' featured on the cover
- Anchorage text- text that anchors the main image and gives it meaning/context.
- Intertextuality
- 1991- started (it gave people a chance to make a difference)
- Brought homeless/less wealthy for £1.25 each to resell for £2.50
- Gordon Roddick and John Bird began the big issue
- 2000 big issue venders
- Relies on sponsorship and circulation revenue
- About 100,000 are sold in Britain each week
- Entertainment and social business
- 'Ethic capitalism'- John Bird
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