Semiotics of Film Poster

Semiotics-

The denotation of this poster is clearly the shark coming up from the bottom of the sea with a woman swimming unknowingly above it. The title 'jaws' is what I firstly noticed which correlates with the most noticable part of the shark.

I think that the connotation of this poster is that the shark is going to attack the woman, and is coming from the dark (bottom of the sea) into the light to hunt. Also the graphology of this is that the shark is much larger and stands out from the page which I believe is probably the aim of the designer so that it is the most eye catching thing to the audience, this then causes you to carry on looking and you notice the woman is right above the sharks nose. The shark has been made to be a significant size larger than the woman as it causes more fear in the viewer and has more of an impact than a small shark would.

I think that there is only the shark and woman in this image (rather than fish) as it makes the woman seem as though she is alone and there is no one or nothing that can help her.

I think that a the text 'JAWS' has been written in large bold text to make it stand out to the audience and also because it is clear and easy to read, possibly suggesting that it is going to be that simple for the shark to kill the woman. I also noticed that the text is in red which is commonly associated with blood and death, again another clue of what is going to happen before you have even seen the film. I think that this has all been done to make the audience want to watch the film.