Stuart Hall

Stuart McPhail Hall, FBA was a Jamaican-born cultural theorist, political activist and sociologist who lived and worked in the United Kingdom from 1951.
The Encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Titled 'Encoding and Decoding in the Television Discourse', Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted.