A Level Media: Stranger Things Presentation Notes

Ownership-

Owners- Duffer Brothers
They pitched stranger things 10 companies getting rejected until Netflix agreed to air the show and instantly loved it
21 laps run by Shawn Levy
Netflix plan to make $2 billion dollars
Netflix created their own social media accounts #JusticeForBarb
Netflix paid for Stranger Things and distribution
Target audience varies
15.8 million views in the first episode
Netflix announced its entry into 130 new countries

Production-

21 Laps Entertainment produced Stranger Things
Budget per episode $6 m to produce, $48 per episode
8 episodes in first season
2000 members cast and crew
Above the line (budget for advertising) and below the line (memes)
Pre-production, original from Netflix
Fictional town
Filmed in Atlanta, Georgia
Took 7 months to film, filmed in 2016
Took 11 days to film each episode
Tested images to have soft and round tones similar to 80's
Took into account smart phone use, so Duffer Brothers composed filming to be effective to both big and small screen platforms
Kevin Ross edited, along with Dean Zimmerman
Edited in a week

Distribution-

Can watch stranger things on iPad, smart phone, smart TVs, computers, and tablets
Subscription only service
Changed the language on the front covers to attract the different audiences
DVD boxset
Vertical intergration- Netflix produces it, distributes it and broadcasts it (owns all of the rights)
Available in 20 different translations
Netflix is available in 190 countries
Simultaneous release- whole season in one go

Marketing-

A Level Media