Tuesday 3 October 2017

Club advert remake



For this task, each group got assigned a certain advert to remake to look as similar to the original as possible. My group got given the second half (17 seconds) of the club advert which lasted for 11 seconds, even though our section was only short there was a lot of clips and camera angles which took time to select and repeat.
During this task I mainly edited the clips and tried to make sure they were all as accurate to the advert itself. I did this by changing the size, colour and timings of the clips to aim to make the video flow as best it could.
Our first scene was of a man wheeling in a wheelbarrow into the park with people walking and skating along the path next to him. To shoot this we required some props so we went and borrowed a wheelbarrow on sight, also I brought in my roller-skates to make the video as close to the original as I could. We then looked at the setting of the scene and whereabouts resembled it the most within the school grounds, deciding that behind the dance studio was the most similar.  The first shot was crab right giving the effect of following the wheelbarrow along. This lasted for  2 seconds which we made sure we replicated in our video.
The next clip was of the man (Niamh) singing along to the theme song with people in the background which was a medium shot lasting for 1 second, normally used in conversation.
The next two clips only lasted for 1 second each as they was a close up (of the duck) and a big close up (the baby) just showing more of the setting and who is there which helps to set the scene and seem as though the advert is set in a real life situation.
The following section of a girl and her dog is split into three 1 second clips where the camera angle is head on. the first clip you see a long shot of the girl and her dog to show the body language and setting, this then goes into a close up of the dog running which is an effective way to showing movement without the camera having to follow the dog itself. The final part of this section is a close up of the girl being pulled by her dog off screen, this has given the impression that the individual scenes of the girl and her dog are happening at the same time because of how they have jumped from one to the other.
Finally in the last clip there is a group of people in a park which finishes with the hand holding the chocolate bar punching through the centre of the screen.
I think that there was a lot of successful parts of our advert such as how we managed to stick to the correct timings, get similar settings and how well the clips blended together giving it an overall finished look. However, some of our camera angles and lens movements weren't exactly the same as the original, for example in the last scene the camera started zoomed in and higher up but as the camera turn't left it zoomed out and moved downwards whereas we didn't do this as we was on a strict time scale.  Also one other thing we could have improved if we had more time was as the hand punching through the screen as we could have changed the colour of the hand as it had turned green as we filmed it in the greenroom and if we had more time we could have re filmed it to make it the correct colour and worked out how to make the chocolate bar flash different colours at the end.

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