1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand? We were given the task of creating an advert for middle aged men's sweets. In order to appeal to this age range we focused on changing and adapting the setting, flavour of sweets, costumes and actors to make sure they were all relatable and were liked by the target audience. We named our brand 'SuperMints- the mints that make a man' , we did this firstly because our main product we are trying to sell are mints, we repeated the word mint twice is order to make our product stick in peoples head therefore remembering the product, we used a simple yet catchy slogan to also do this. We chose to call the brand super mints because at first glace it looks like superman, then going on to say the mints that make a man, suggesting that in order to be a (super) man you need to eat these mints.
2) Who did you work with and how did you divide the research, planning, filming and responsibilities?
In my group was me, Calvin, Jen, and Jack, we tried to stick to our original jobs however we changed slightly. Jack took upon the role of being the actor, collecting props and writing our initial ideas on the blog, Jen was the co-director, editor and helped to come up with ideas, Calvin designed the product packet, edited, acted and he also helped to record some camera shots and planned the best angles. I mainly directed the advert, and recorded the shots, however I also helped to collect some props and wrote on the blog.
3) How did you plan your sequence?
Firstly, I made a ruff story board so that we had an idea of timings and the different camera angles, meanwhile Calvin wrote out the recording schedule. We spent the first two days recording the footage we could film whilst we waited for the muscle suit to arrive on Wednesday, we then stayed after school on Tuesday to edit the footage we had so that we had an idea of how much longer our advert ended to last for. On Wednesday and Thursday we finished recording and did more editing during the day. Finally, on Friday we finished editing and uploaded our blog to YouTube.
After discussing our brand and product, myself and Jen found YouTube videos which were similar to what we wanted to create and achieve which had a similar audience. We decided what we needed and who we needed so we all went out and brought in what we needed in order to start recording (Jack- suit and muscle suit, Calvin- suit and packet, Holly- fruitellas). After this we made our, story board, shot list, script and prop list in order to start recording.
5) What was you initial feedback? What did others say about your production? How successful was your sequence?
After showing the teacher our original advert she said that we needed to have more variation with the video and audio transitions and effects, which we worked on edited, and changed to make our sequence look like it could feature of TV. From the audience feedback everyone seemed to like and enjoy it and think the music timing was good, also the transitions worked well.
6) Identify what went well and with hindsight what you do to improve/do differently.
I think that overall our advert went well, also our planning and filming went very smoothly and we managed to easily get all of the shots we needed. I think we worked well as a group and managed to share roles fairly well, however to improve I think we could have tried some of our shots in different settings were it is more built up so that it look more realistic, for example the bus scene and walking down the hall.
7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)
From doing this I think I have improved when working in a team, meaning making compromises and listening to other peoples ideas, I have also learnt some new camera angles and when is a good time to use them, for example it was Calvin's idea to do the shot which followed the hand when grabbing the mints which I think worked really well and would be something I could use in future tasks. I also now know how to use more of the effects and can confidently change and play with the audio in order to change the level of sound to fade in and out.
8) Looking ahead, how will this learning be significant when completing your future productions?
In the future productions, I feel like whoever I am put with in a group I will be able to work with well and also be able to make a more effective, realistic end product. I think that when planning in the future I will be able to make a lot more contributions and help to develop the product.
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