Media Vocabulary

Definitions-

• Media Frameworks - LIAR - Language, Industries, Audience, Representations
• Genre - A type or category

• Genre Analysis - DISTINCT - Describe, In detail, Setting (location, time of day etc..), Themes (E.g. Love, good vs Evil etc..), Icons (significant objects), Narrative (plot), Characters, Textual analysis (Camera, editing, sound, Mise en Scene)
• Semiotics - The study of signs - Something that symbolises another thing - E.g. Red can be seen as anger or love.
• Denotation - The literal meaning 
• Connotation - What the denotation implies - read between the lines.
• Mise on scene - CLAMPS - Costume, Lighting, Actors, Make-up, Props, Settings.

• Audience - Anyone who watches the media.
• Demographic profiling - putting the audience into categories by age, money and occupation.
• Psychographic profiling - Putting the audience into categories by what they are looking to find in media.